Hello Direct Corporate Headquarters
5893 Rue Ferrari
San Jose, CA 95138-1857
Hello Direct, Inc.
in 1987, Hello Direct has grown sales ten-fold since their
first year, more than quadrupled operating income in
five years, and become a highly recognized and
respected brand name in their industry. Their target was
profitable, they were pioneers in providing telecom products to underserved market segments such as
telephone-intensive professionals and small- to
medium-sized businesses and call centers.
Today, Hello Direct has become part of the GN Netcom line of products and had
been rebranded as the leading developer and
direct marketer of desktop telephony products. At the time I worked their the
desktop products market was estimated
at $6.5 billion, with an annual growth of about 20%. Our
large, loyal customer base includes 160,000 active
accounts with more than 5,000 customer contacts a day
and over 1,000,000 names in our database. My call load required me to contact or
"touch" no less than 80 to 100 customers per day and maintain a monthly average
of no less than $50 per call.
telecom hardware sales growth in the call center industry and my knowledge from
designing call centers at Gartner and Comtouch opened up a wide variety of opportunities
for me in
all areas of the company. I settled comfortably into the inbound sales team as
one of the top grossing representatives. I had a distinct advantage over the
other sales executives at Hello Direct as I clearly understood the wide variety
of needed each client had and was able to quickly grow
and develop a wide account base with companies like Island DefJam Records, the
San Diego Convention Center and The University of Washington. I could offer offer training, educated assistance
in upgrading telecom infrastructure, and offer innovative solutions to their
problems. I made it a policy to not just make sales; but instead ask "What is it
you are trying to do?" and be a resource rather than simply an order taker.
Hello Direct, we were known for doing things a little
differently. They were the first to sell directly to individual
target market. We did direct sales through an award-winning catalog, an outbound
telemarketing group, and an award-winning internet web site. Hello Direct became the
preeminent internet marketplace for telecommunications and we provide critically needed interface expertise,
technology, and products.
My first-hand knowledge of customer needs, combined
with our first to market industry expertise drove my product
placement and sales efforts to a new level. Some of their technology
- Industry-leading headset design and technology
- First wireless headset
- First universal headset amplifier
- Smallest, lightest corded headset
- Breakthrough CODiT™ interface technology
- Revolutionary self-learning analog to digital
phone line adapter
I was able to offer our clients advanced solutions before our competition and
able to offer Hello
Directs development team several new suggestions for branded products that we design and manufacture
exclusively. An excellent example of this was a cordless headset with a talk
time battery life of 8 hours verses the 4 hour maximum of our previous design
ideal for call center supervisors or stock brokers who needed to be free from
their desks and remain on the phone for the entire work day.
Hello Direct, we had a simple mission: To strengthen
our position as the leading developer and direct
marketer of productivity-enhancing telephony solutions.
I personally did this by leveraging our expertise in developing and then
sourcing unique, superior solutions, and by providing
excellent customer service.
I attribute my success to a team of highly experienced
management professionals and extraordinary leaders who gave me the opportunity
and drive to be a resource to our customers.
Their long-range business and technical goals were based on values I hold
strongly: teamwork, mutual respect,
enthusiasm, continuous improvement, service, hard work,
openness, and honesty.